Let Them Eat Cereal is a movement aimed at effecting change and empowering individuals by protesting against corporations and conglomerates through strategic consumer action. We focus on one target at a time to demonstrate the power of collective purchasing decisions without causing significant harm to the workforce.

We target companies that, in our view, have practices that are unjust, unsustainable, or detrimental to the community, the environment, or the economy. The boycotts are a form of peaceful protest to encourage these corporations to reconsider their practices.

Our schedule for boycotts is as follows:

2024
• Kellogg's starting April 1 for 90 days.
• Nestlé starting July 1st.
• Coca-Cola starting October 1st.

See The Schedule tab for more.

Yes, this will take years.

These companies were chosen based on extensive research into their business practices, impact on society and the environment, and the feasibility of effecting change through consumer action. Our goal is to select targets where a boycott can have a meaningful impact without causing undue harm to employees.

Participation is simple: refrain from purchasing products or services from the targeted company during the boycott period, be it by choosing alternative brands or making your own. We also encourage participants to spread the word and explain the reasons for the boycott to friends, family, and through social media.

While our actions aim to pressure companies to change their practices, we are mindful of the potential impact on employees. Our boycotts are designed to signal consumer discontent without significantly harming the livelihoods of the workforce. We also advocate for responsible corporate behavior that includes safeguarding employees' rights and welfare.

Our goal is to encourage corporations to adopt more ethical, sustainable, and community-friendly practices. By demonstrating consumer power, we hope these companies will reconsider their policies and operations in favor of more responsible approaches.

We encourage you to visit our website regularly, sign up for our newsletter, and follow us on social media. These platforms will provide you with the latest information, resources, and updates on our activities and boycotts.

Yes, we welcome suggestions from our community. If you know of a company that you believe should be considered for future action, please contact us through our website with your rationale and any supporting information.

Let Them Eat Cereal is an independent movement that is not affiliated with any political party or organization. Our focus is on consumer action and corporate accountability, transcending political lines to unite people in a common cause.