Sooo Much Cereal

Kellogg's: Beyond the Brand Name

When you think of Kellogg's, iconic products like Corn Flakes, Frosted Flakes, and Rice Krispies might come to mind. However, the story doesn't end with these household names. Kellogg's expansive reach extends into the less visible world of white-labeled products—items produced by Kellogg's but sold under different brand names, usually for supermarkets or other retailers. This practice, while common across the food industry, makes it challenging to understand the full scope of Kellogg's production and influence.

Our knowledge of Kellogg's products is vast, but it barely scratches the surface. Behind the familiar brand names lies a vast array of white-labeled goods, quietly lining the shelves under various guises. This opaque side of Kellogg's operations shields consumers from making fully informed decisions, as the company isn't obligated to disclose which products belong to its white-label agreements.

A Call to Action: Unveiling the Hidden

In the spirit of transparency and informed choice, we invite you to help peel back the layers of Kellogg's product portfolio. If you have insider knowledge or have come across information regarding which white-labeled brands are produced by Kellogg's, we urge you to share this anonymously. By shedding light on these hidden connections, we can provide a more complete picture of Kellogg's impact on our diets and empower consumers with the information they need to make choices that align with their values.

Your Voice Matters

Whether you're a former employee, industry insider, or a vigilant shopper, your insights can help demystify the complex web of Kellogg's product range. Every piece of information brings us closer to understanding the full extent of Kellogg's reach in our grocery stores and beyond.

How to Contribute

Feel free to submit any information you have regarding Kellogg's white-labeled products through our secure, anonymous submission form. Your identity will be protected, ensuring that you can share freely without concern.

Together, we can navigate the hidden currents of the food industry and advocate for greater transparency and accountability. Your contribution is not just about unveiling brands; it's a step towards empowering consumers and fostering a food system that respects our right to know.

Brands

International Products

  • All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada)

  • Apple Jacks

  • Apple Jacks Apple vs Cinnamon Limited Edition

  • Apple Jacks 72 Flavor Blast (Germany)

  • Bran Buds (New Zealand)

  • Bran Flakes

  • Chocos (India, Europe)

  • Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.

  • Cinnabon

  • Cinnamon Mini Buns

  • Coco Pops Coco Rocks

  • Coco Pops Special Edition Challenger Spaceship

  • Coco Pops Crunchers

  • Coco Pops Mega Munchers

  • Coco Pops Moons and Stars

  • Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America)

  • Cocoa Flakes

  • Corn Flakes

  • Complete Wheat Bran Flakes/Bran Flakes

  • Corn Pops

  • Country Store

  • Cracklin' Oat Bran

  • Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box.[60]

  • Crispix

  • Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch

  • Crunchy Nut (formerly Crunchy Nut Cornflakes)

  • Crunch Nut Bran

  • Cruncheroos

  • Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess

  • Donut Shop

  • Eggo

  • Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight

  • Froot Loops: Froot Loops, Froot Loops 1⁄3 Less Sugar, Marshmallow Froot Loops, Froot Bloopers

  • Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1⁄3Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut

  • Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)

  • Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry

  • Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US)

  • Fruit Winders (UK)

  • Genmai Flakes (Japan)

  • Guardian (Australia, NZ, Canada)

  • Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch

  • Honey Loops (formerly Honey Nut Loops)

  • Honey Nut Corn Flakes

  • Honey Smacks (US)/Smacks (other markets)

  • Jif Peanut Butter Cereal (US only)

  • Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)

  • Khampa Tsampa- Roasted Barley (Tibet)[61]

  • Kombos

  • Krave – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as Tresor or Trésor in 2011, and in North America in 2012

  • Komplete (Australia)

  • Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins

  • Mini Max

  • Mini Swirlz

  • Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant

  • Mueslix: Mueslix with Raisins, Dates & Almonds

  • Nutri-Grain

  • Nut Feast

  • Oat Bran: Cracklin' Oat Bran

  • Optivita

  • Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon

  • Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)

  • Raisin Wheats

  • Rice Krispies/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal[62]

  • Rocky Mountain Chocolate Factory Chocolatey Almond cereal

  • Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal

  • Smart Start: Smart Start, Smart Start Soy Protein Cereal

  • Smorz

  • Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)

  • Spider-Man cereal: Spider-Man Spidey-Berry

  • SpongeBob SquarePants cereal

  • Strawberry Pops (South Africa)

  • Super Mario Cereal

  • Sustain: Sustain, Sustain Selection

  • Tresor (Europe)

  • Variety

  • Vector (Canada only)

  • Yeast bites with honey

  • Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria[63][64]

US Products (that we know about)

  • All Bran/Bran Buds

  • Apple Jacks

    • Cinnamon Jacks

    • Marshmallow Apple Jacks

  • Baby Shark cereal

  • Bear Naked granola

  • Chocos

    • Chocos Duo

    • Chocos Caramel

  • Coco Pops

    • Vanilla Pops

    • Cookies & Cream :)

    • LCM's Coco Pops Cereal

    • LCM's Coco Pops Cookies & Cream Cereal

    • LCM's Vanilla Pops Cereal

    • XXL

    • Loops

    • Coco Rocks

    • Moons & Stars

    • Choc 'n Roll

    • Crunchy Bites

    • Gears

    • Mini Cocos

    • Coco Pops Granola

  • Corn Flakes

    • Strawberry Corn Flakes

    • Chocolate Corn Flakes

    • Honey Crunch Corn Flakes

    • Peanut Butter Corn Flakes

  • Corn Pops

    • Chocolate Peanut Butter Corn Pops

  • Crispix

  • Crunchers

    • Blueberry

    • Orange

    • Cherry

    • Raspberry

    • Honey

    • Strawberry Pops

    • Froot Loops

    • Coco Pops

  • Crunchy Nut

  • Disney

    • Buzz Blasts (2002 - 2005, Reintroduction in 2010)

    • Toy Story 4 (2019 - present)

    • Finding Dory (2016 - Present)

    • Cars (2006 - Present)

    • Monsters University (2013 - Present)

    • The Incredibles (2004 - 2006, Reintroduction in 2018)

    • Chocolate Mud & Bugs (2003 - 2006, Reintroduction in 2011)

    • Hunny B's (2002 - Present)

    • Disney Princess (2003 - Present)

    • Pirates of the Caribbean (2006 - Present)

  • Eggo Cereal

  • Extra

  • Froot Loops

    • Marshmallow Froot Loops

    • Froot Loops Bloopers

    • Wild Berry Froot Loops

    • Unicorn Froot Loops

    • Mermaid Froot Loops

  • Frosted Flakes

    • Frosted Flakes Chocolate

    • Frosted Flakes Toffee

    • Frosted Flakes Banana

    • Frosted Flakes Gold

    • Frosted Flakes Grrrr

    • Tiger Power

    • Frosted Flakes with Raisins

    • Frosted Flakes Strawberry

    • Frosted Flakes Cinnamon

    • Frosted Flakes Power Balls

    • Frosted Flakes Banana Creme

    • Frosted Flakes Pumpkin Spice (seasonal)

  • Fruit 'n' Fibre

  • Fun Pack

  • Guardian

  • Happy Inside

  • Honey Pops

    • Honey Loops

    • Honey Pops Hearts

  • Just Right

  • Kashi cereals

  • Keebler Cereal

  • Krave

  • Mini-Wheats

  • Mueslix

  • Multi-Grain Start

  • Nutri-Grain

    • Nutri-Grain Choc

  • Peeps Marshmallow Cereal

  • Pop Tarts Crunch

  • Pumpkin Pete's

  • Rice Krispies

    • Rice Krispies Multi-Gran Shapes

    • LCM's Rice Krispies Cereal

    • Caramel Rice Krispies

    • Fruity Rice Krispies

    • Apple Cinnamon Rice Krispies

    • Ricicles

    • Strawberry Rice Krispies

  • Scooby-Doo cereal

  • Smacks

  • Smart Start

  • Smorz

  • Special K

  • Sultana Bran

  • Sustain

  • Variety Pack

Snacks

  • Cheez-It

  • Carr's Crackers

  • Pringles

  • Keebler

  • Cereal Snack Pack

  • Froot Loops Snacks

    • Twistables

    • Winders

    • Spurters

    • Yogos

  • Krave Break

  • Fundo Ball

    • Coco Pops

    • Froot Loops

    • Apple Jacks

    • Krave

    • Chocos

    • Corn Pops

  • Pure Organic (fruit bars)

Bars

  • LCM's

  • Cereal & Milk Bars

  • Nutri-Grain Bars

  • Rice Krispies Treats

  • Coco Krispies Treats

  • Vanilla Krispies Treats

  • Special K Bars

  • RXBAR

  • Rice Krispies Treats Squares

  • Coco Krispes Treats Squares

  • Vanilla Krispies Treats Squares

  • Pop Tarts Snak Sticks

Toaster pastries

  • Pop Tarts

Others

  • Kellogg's Instant Noodles

    • Chicken Flavor

    • Beef Flavor

  • Cereal Straws

    • Apple Jacks Straws

    • Coco Krispies Straws

    • Vanilla Krispies Straws

    • Froot Loops Straws

    • Frosted Flakes Straws

    • Krave Straws

  • Breakfast Mates

  • Cereal Drinks

    • Froot Loops Orange

    • Froot Loops Blueberry

    • Froot Loops Grape

    • Coco Krispies Chocolate Milk

Discontinued cereals and foods

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1917 advertisement for Krumbles

Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.

Sold in the UK for a limited period

  • Bart Simpson Peanut Butter Chocolate Crunch Cereal[69]

  • Bigg Mixx cereal[69]

  • Buckwheat & Maple[70]

  • Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)[69]

  • C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports-oriented commercials.[71]

  • Cinnamon Crunch Crispix

  • Cinnamon Mini-Buns

  • Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster.

  • Coco Pops Strawss

  • Complete Oat Bran Flakes

  • Concentrate[72]

  • Corn Flakes with Instant Bananas

  • Corn Soya cereal

  • Crunchy Loggs[69]

  • Double Dip Crunch[62]

  • Eggo Waf-Fulls

  • Frosted Krispies

  • Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot.

  • Fruit Twistables

  • Fruity Marshmallow Krispies

  • Golden Crackles

  • Golden Oatmeal Crunch (later revised to Golden Crunch)

  • Gro-Pup Dog Food and Dog Biscuits

  • Heartwise (which contained psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer)[73]

  • Homer's Cinnamon Donut Cereal (based on The Simpsons TV cartoon)[69]

  • Kenmei Rice Bran cereal[74]

  • KOMBOs (orange, strawberry and chocolate flavors)[69][75]

  • Kream Krunch

  • Krumbles cereal:[76] Manufactured from approximately the 1920s to the mid-1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.

  • Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)[62]

  • Most

  • Mr. T's Muscle Crunch (1983–1985)

  • Nut & Honey Crunch[69]

  • OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")[77]

  • OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.

  • Pep: Best remembered as the sponsor of the Superman radio serial.

  • Pokémon Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time.

  • Pop-Tarts Crunch[62]

  • Powerpuff Girls Cereal

  • Product 19: Discontinued in 2016

  • Pro Grain[78]

  • Puffa Puffa Rice (late 1960s–early 1970s)

  • Raisin Squares[79]

  • Raisins Rice and Rye[80]

  • Razzle Dazzle Rice Krispies

  • Ricicles

  • Sugar Stars/Stars/All-Stars cereal

  • Strawberry Rice Krispies

  • Strawberry Splitz

  • 3 Point Pops[81]

  • Tony's Cinnamon Krunchers[69]

  • Tony's Turboz

  • Triple Snack[75]

  • Yogos: Discontinued in 2011

  • Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico))

  • Yogos Rollers: Discontinued in 2009

  • Zimz: Cinnamon Cereal Discontinued

  • Start (UK)